The first and best of Ontario’s brilliant YTD campaign
OMG you found it!
So awesome, I was singing this last weekend my first visit curling in Thunder Bay! No body else new it, I was surprised because they played it all the time in my hometown of Superior/Duluth.
Living in Virginia, MN, my sister and I so loved this commercial that any time we heard the song, we’d both run into the living room, stand right in front of the TV to watch it. My favorites were when one picture would have a shape in it, like a Covered wagon at a museum, they’d zoom in on the round wheel and then the next shot would zip to a huge Ferris wheel. Those amazing segues should have won them a CLIO Award for sure.
I lived in Detroit and loved this commercial. Been looking for this for years. Thanks for posting.
I grew up in Windsor and feel the same way. Have you discovered the retro detroit commercials facebook group? My favourites of course are the Highland Appliance ads (all of them) with the kid practising his piano the gold winner. https://www.facebook.com/groups/oldschooldetroitcommercials/
I still hum this song and I really loved the flag animation at the end. Too bad the most successful Ontario tourism campaign was created my an American ag agency.
Maybe it was an American agency behind the campaign, but the song was written and recorded in Toronto by a Canadian jingle writer – Roland Parliament. I knew him back in the mid 80s.
How did you know me?
Roland Parliament, I recorded your song Retrontario for a youtube video. How can I obtain copyright permission to use it? Can you kindly respond to me at: email@example.com Thank you, Kate Willens
I also grew up in Detroit and have fond memories of this particular ad. I seem to remember a slightly longer version with an added verse “so come on everybody, get up and discover your on-ta-ri-oooo
Yeah I’m the guy that wrote that jingle with my beloved arranger Milan Kymlicka. Spread the word – I’m still alive. Roland Parliament
I remember ‘tweets being behind this commercial. There are a few of them in uniform with those slip-kits ready to fight the battle of Fort Detroit again and that’s why there’s a flying Union Jack that says “Canada” but no maple leaf. It’s okay, they are really just shooting their love muskets at you.
I thought that flying Union Jack said Canada. Silly me, it says “Ontario” with the provincial shield. The country name and the Maple Leaf flag never appears.
I moved to Toronto from England in 1982. Returned to England in 1996 but haven’t ever forgotten this commercial. Thanks for posting it – it evokes memories of some of the happiest years of my life!
Ahhh my child hood all over again!!!! Loves this then love this now! I play it all the time for my kids and my beautiful wife
Actually it was a Canadian agency behind this campaign.
And I have the full 60 second version that I’d be happy to share with anyone.
You do?! It would be fantastic to see the full version again! How can we make it happen? – Thanks Ronald!
I’ve got it on my hard drive but I don’t know how to transfer it.
I can certainly help you either by walking through uploading it to YouTube or similar (depends on a few factors such as a compatible video file format). Are you at Harris anytime this week? I can give you a call (I’m in Mississauga) and we can go from there. Let me know and thank you so much for reaching out!
I only have the audio version of the 60 second spot and I have other audio versions. I’m happy to share if I can find a way.
Does anyone happen to know the singer’s name?
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This song came into my head today for no reason at all. ( Actually I was looking at Ontario beaches to visit, so I don’t know ). What a great song, I loved it and still do. Thanks Parliament!
After searching for merch from this campaign for so many years, I somehow managed to find a vintage hat with the classic flag logo & “yours to discover” slogan the other day. I also have a set of four framed posters from this campaign that came from a Ministry of Tourism office back in the 80s 🙂
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